Airbus wanted to capitalise on the rock star status of the A380 among passengers worldwide.
Our solution was a social media campaign and microsite that invited A380 fans to share their impressions of the aircraft.
This generated real passenger quotes and stories (over 6000 from 180 countries and counting) that we spread across trade titles, airshows, the corporate website and digital media.
We designed the logo that tied all the activity together (with apologies to Milton Glaser). It featured on everything from mugs and badges to the aircraft itself.
Copy, art direction, creative directors: Paul Quarry, Paul Burch.