paulquarry.com

Ericsson

Ericsson announced their mobile internet technology to the world with this campaign.

It’s hard to say why, since at the time almost no-one had any access to mobile internet and very few commercial services were available.

This spot was filmed in Northern Sweden just inside the Arctic Circle and made the shortlist at Cannes.

Writer/creative director Paul Quarry, art director Jamie Colonna, director Jurgen Loof.