The campaign that launched UBS as a global brand in 2004.

I wrote the line, You & Us, and made the launch work with art director Jamie Colonna. The campaign took off immediately and soon appeared on everything from annual reports to sponsorships to conferences, with work coming out of London, New York, Zurich and Tokyo.

I was made international creative director and got on a lot of planes for about five years.

The launch TV was directed by Peter Thwaites and shot in New York, Los Angeles.

The follow-up campaign in 2006 was shot just about everywhere and directed by Stuart Douglas.